JLD STUDIO: CONCEPTUAL DESIGN AND AUTHENTIC PLACEMAKING

Establishing a Secure Creative Foundation for Global Experiences

Compelling guest experiences require a highly secure conceptual foundation. Jason Lambert Design (JLD) provides strategic Experiential Design, 3D spatial modeling, and architectural visualization to help production teams align earlier and decide faster.

Anchored by CAPM-certified leadership, the studio transforms ambitious ideas into tangible realities by:

Stress-testing early-stage vision: against real-world spatial constraints during the concept phase.
Executing the Methodology: Autonomously navigating The Four Pillars of Experience Design (Story, Programming, Inspiration, and Constraints).
Protecting the Journey: Developing spaces for international collaborators that are deeply immersive, authentically achievable, and operationally sound.

K-Pop Art Amusement Park

A pop art indoor amusement park with a large, spinning carousel and a blue, geometric rabbit sculpture outside the gallery entrance. People are walking and taking photos in the vibrant, colorful space.

Role: Art Director, Concept Artist
Scope: Over a 6-month schedule, I developed an entirely original visual identity for a high-capacity indoor-outdoor location-based entertainment venue. To mitigate budget constraints and align stakeholders, I constructed over 50 3D spatial models to rapidly output renders and illustrations while shrouding readily available ride systems.
Location: South Korea
Client: Media Company via Legacy Entertainment

A woman taking a photograph of a person walking through a futuristic, spiral-lit tunnel with purple and pink neon lights, with empty seats along the sides.

Confidential Global Theme Park

Role: Art Director
Scope: Executing a fast-track 6-month assembly line production pipeline, I guided a multidisciplinary creative team of over 20+ artists to deliver 22 final composited renderings. Functioning as the core Art Director, I managed shifting stakeholder scopes and established the foundational design pillars across 12 distinct intellectual properties, utilizing CAPM scheduling logic to protect the delivery timeline.
Location: Global
Client: Media Company via NDA

Barbie Sweet Store

A colorful map of a Barbie-themed store or exhibit with sections featuring Barbie dolls, merchandise, and interactive displays, decorated predominantly in pink and vibrant colors.

Role: Art Director, Concept Designer
Scope: Over a 3-month schedule, I delivered a comprehensive Concept Show Package and architectural visualization to solve severe spatial conflicts within a constrained retail footprint. Acting as a strict IP steward, I translated global brand guidelines into a highly functional experiential retail layout, linking themed vignettes into an intuitive guest flow.
Location: China
Client: Studio O, MATTEL

Barbie Studio and Ice Cream Bar storefront with pink and white decor, large pink Barbie sign, pink scooter with ice cream cone on it, silhouettes of a woman and child in the background, and a life-sized Barbie figure in front.

Design plan for a Barbie-themed store facade with colorful flowers, a large pink 'Barbie' sign, and decorative elements in pink, yellow, and gold.

Music Man (Theatre Show)

A rural landscape with large trees framing a distant farm, including a barn, a silo, and a house, under a partly cloudy sky.

Role: Art Director, Production Design
Scope: Operating on a highly accelerated 5-week schedule, I translated complex stage dimensions into precise, scale-appropriate digital backdrops for a large-scale theatrical production. The scope culminated in strict on-site field art direction and real-time color correction to protect the visual intent during technical rehearsals.
Location: Santa Clarita, CA
Client: E.S.C.A.P.E.

Interior of a gymnasium with large arched windows showing a sunset, brick walls with banners, and hanging ceiling lights.

Interior of a library with tall bookshelves filled with books, large windows showing a blue sky with clouds and green trees outside, and a wooden ladder leaning against the shelves.

A peaceful nighttime scene with a full moon, stars, and a dark blue sky. There are two trees framing a field of tall grass, and a barn and silo are visible in the distance.

Holiday Festival Event

A lively outdoor Christmas scene with a large decorated tree, holiday lights, and festive buildings, with a band playing music and people enjoying the holiday atmosphere.

Role: Art Director, Concept Artist
Scope: I crafted 10 3D models to design a highly practical, modular event overlay that transformed an existing public square into an immersive environment. The resulting concept art navigated strict area development constraints to integrate seamlessly into the inherited architectural site plan.
Location: England
Client: Legacy Entertainment

A 3D rendering of an outdoor shopping area with multiple small stores arranged in a curved layout around a central pavilion. There are trees in the background and a pathway surrounding the shops.

Concept Model

Night view of a festive outdoor area decorated with string lights, large trees, and a gazebo with a teal roof, surrounded by buildings with holiday decorations and people walking around.

POVs & Lighting Studies

People enjoying a festive Christmas market with string lights, decorated trees, and Christmas decorations at night.

Illustration(s)

Schematics

Dinosaur Amusement / Water Park

A theme park roller coaster emerging from a large Tyrannosaurus Skull with fire lit eyes, integrated into a scenic outdoor landscape with trees, rocks, waterfalls, and a roller coaster track. Visitors are walking and pointing towards the attraction.

Role: Art Director, Concept Artist
Scope: During a 2-month schedule, I delivered 9 structural 3D models and 12 final renderings to conceptualize the transition zone between a dry amusement park and a high-energy water park. I navigated massive structural constraints by disguising diving pools within an immersive, climbable rock sculpture.
Location: Vietnam
Client: Legacy Entertainment

An aerial view of an amusement park surrounded by lush tropical trees. The park features a large colorful volcano slide, a restaurant, a playground with a small dinosaur round ride, and various paths filled with visitors.

A detailed park layout map showing various attractions, including water features, a volcano slide, a web play area, a snake balance beam, a dinosaur ride, and a geyser trail, with measurements and annotations.

People walking outside the DINO DINER, a dinosaur-themed diner with concrete walls and signage, surrounded by greenery and tall trees, with a tower with satellite dishes and antennas in the background.

Wildlife Amusement Park

An ancient temple surrounded by lush green jungle and tall trees, with a flume ride waterfall flowing down the center of the temple and a boat carrying visitors in the foreground.

Role: Art Director, Concept Artist
Scope: Navigating a rapid 4-week pitch schedule, I developed foundational 3D spatial models and delivered 12 final composited renderings. The strategic experiential design merged thrill attractions with live animal habitats, utilizing spatial logic to prove scale viability over an undefined footprint.
Location: China
Client: Legacy Entertainment

A thrilling amusement park ride set in a jungle-themed environment with lush green foliage, large stone sculptures, and a roller coaster track. The scene includes illuminated faces carved into rocks and a large, menacing dragon head with glowing eyes, creating a fantasy adventure atmosphere.

Two people on an alpine roller coaster ride through a savanna with zebras, antelopes, and rocky hills in the background.

People walking on a curved wooden walkway through a lush, green forest with trees and birds, a woman in a red kayak floats down a waterway, and large colorful parrots and a hummingbird in the foreground.

Lotus Motors Experience

Futuristic, Lotus Motors slick track racing scene in a neon-lit city with multiple race cars, a driver, a referee with a checkered flag, and colorful billboards in the background.

Role: Art Director, Concept Artist
Scope: Over an 8-week schedule, I established the narrative mood boards and 3D spatial logic for a highly immersive brand experience center. The resulting experiential design seamlessly translated authentic automotive form factors into thrilling physical attraction vehicles.
Location: China
Client: Legacy Entertainment

A futuristic race car garage with neon lights and holographic displays showcasing racing cars, robots, and gaming characters. Visitors are observing from the outside, with some taking photos.

People riding futuristic, Lotus motorcycles inside a high-tech, neon-lit tunnel with digital displays and city views.

52Toys Store Competition

Inside a 52Toys store with animated robot figures and collectible toys displayed on shelves. Customers, including children and adults, browse and take pictures.

Role: Concept Artist
Scope: Executing a rapid 1-week sprint for a competitive pitch, I developed 3D spatial models and transformative concept art to reinvent an experiential franchise store. The design utilized existing site plans to map comfortable guest flow and intuitive wayfinding for a highly interactive pop-culture flagship.
Location: China
Client: Studio O

Destinasia Resort

Night view of Destinasia amusement park with colorful illuminated buildings, traditional Asian-style architecture, a mountain with a waterfall, and lush trees, bustling with visitors.

Role: Art Director, Concept Artist
Scope: Operating on a tight 2-week fast-track schedule, I developed the architectural and thematic identity for a new retail, dining, and entertainment master plan. Prioritized research as a foundation for authentic cultural placemaking across the resort entry, hub, and marquee attraction.
Location: Vietnam
Client: Legacy Entertainment

Garden of Love

A colorful park scene with a large, heart-shaped floral arch decorated with pink, purple, and red flowers. In the background, there are ornate, fairy-tale-like structures and tall trees under a partly cloudy sky with birds flying. Visitors are taking photos, walking, and enjoying the scenery, including a couple in the foreground taking a selfie.

Role: Art Director, Concept Artist
Scope: Within a rapid 2-week schedule, I crafted four 3D spatial models to visualize the key narrative moments of a botanical garden attraction. The experiential design efforts defined the park's immersive landscape appeal while bringing visual structure to an evolving early-stage site plan.
Location: Vietnam
Client: Legacy Entertainment

A lively park scene with colorful autumn trees, people walking and talking, and statues of topiary performers and ballerinas in the background.

A sketch of a large, ornate mansion with domed towers and arches, surrounded by trees and rocks, with a small stream in the foreground. A cartoonish green ogre stands in front of the castle entrance.

People visiting a fantasy-style amusement park with a mansion labeled 'Ogres' and 'Humans', fountains, a bridge over a stream, colorful trees, and a large Ferris wheel in the background.

Aerospace Park & Hotel

A space age hotel frames a shuttle launch bay with green lawns, trees, and many people walking around. A rainbow arcs across a partly cloudy sky.

Role: Art Director, Concept Artist
Scope: The “Inter-Galactic Exploration Institute” was brought to life with imaginative designs that merged space exploration with Chinese cultural heritage. Detailed concept art envisioned an iconic destination celebrating discovery, teamwork, and technological progress. This fully immersive experience inspires guests of all ages to dream beyond the stars.
Location: China
Client: Studio O

Futuristic space lounge with large windows, abstract white structures outside, people sitting and standing, some using phones, and a barista preparing drinks. The interior features modern furniture and a stylized, sleek design.

A woman takes a photo of two children in astronaut suits, standing next to a moon landing set with a lunar module and Earth in the background.

Interior of a spaceship cockpit with six crew members wearing headsets, looking at large panoramic screen showing Mars from space at sunset.

Explore My Imagineering Legacy

JLD’s collaborative approach brings each client's unique vision to life, characterized by innovation and excellence. Every solution is crafted to surpass expectations, creating immersive experiences that connect with audiences and leave a meaningful impression.

Ready to translate your vision into reality?

The best experiences are built through strong collaboration. I invite you to connect to discuss how I can help bring your next destination to life.