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Compelling Guest experiences require a clear spatial logic. JLD delivers strategic Experiential Design & a macro-to-micro 3D workflow.

By evolving raw spatial massing into highly detailed 3D modeling, I help production teams align earlier and decide faster.

Anchored by CAPM-certified leadership, I bridge ambitious ideas with buildable realities by:

Stress-testing The Vision: Resolving physical spatial constraints long before fabrication begins.
Organizing the Chaos: Filtering complex challenges through four pillars (Story, Programming, Inspiration, and Constraints) to establish a clear experiential process.
Protecting the Journey: Developing environments that are deeply immersive, authentically achievable, & operationally sound.

Anchored by CAPM-certified leadership, I bridge ambitious ideas with buildable realities by:

Stress-testing The Vision: Resolving physical spatial constraints long before fabrication begins.
Organizing the Chaos: Filtering complex challenges through four pillars (Story, Programming, Inspiration, and Constraints) to establish a clear experiential process.
Protecting the Journey: Developing environments that are deeply immersive, authentically achievable, & operationally sound.

Compelling Guest experiences require a clear spatial logic. JLD delivers strategic Experiential Design & a macro-to-micro 3D workflow.

By evolving raw spatial massing into highly detailed 3D modeling, I help production teams align earlier and decide faster.

JLD STUDIO:

CONCEPTUAL DESIGN &

AUTHENTIC PLACEMAKING

Establishing a Secure Creative Foundation for Global Experiences

An indoor toy store named '52 TOYS' with children and adults shopping, colorful plush toys and statues displayed, and some people taking photos, along with an outline sketch of the toy store interior.

Compelling guest experiences require a secure conceptual foundation. JLD delivers strategic Experiential Design & a macro-to-micro 3D workflow.

By evolving raw spatial massing into highly detailed 3D modeling, I help production teams align earlier & decide faster.

A 3D floor plan of a room with various furniture, shelving units, and wheelchair accessible fixtures.

Anchored by CAPM-certified leadership, I bridge ambitious ideas with buildable realities by:

Stress-testing The Vision: Resolving physical spatial constraints long before fabrication begins.
Organizing the Chaos: Filtering complex site challenges through four pillars (Story, Programming, Inspiration, & Constraints) to establish a clear experiential process.
Protecting the Journey: Developing environments that are deeply immersive, authentically achievable, & operationally sound.

JLD STUDIO: CONCEPTUAL DESIGN & AUTHENTIC PLACEMAKING

K-Pop Art Amusement Park

Inside a themed amusement or entertainment park with colorful lighting, a central spinning ride, and various attractions, including a gallery entrance and people enjoying the space. - 3D massing for high-capacity venue | Legacy | Jason Lambert Design

Role: Art Director, Concept Artist
Scope: Over a 6-month schedule, I developed an entirely original visual identity for a high-capacity indoor-outdoor location-based entertainment venue. To mitigate budget constraints and align stakeholders, I constructed over 50 3D spatial models to rapidly output renders & illustrations while shrouding readily available ride systems.
Location: South Korea
Client: Media Company via Legacy Entertainment

Five young adults inside a colorful karaoke booth, singing and enjoying themselves with microphones and a large screen displaying a woman singing is visible. - rendering for high-capacity venue | Legacy | JLD

People walking through a colorful digital tunnel with galaxy and pixel art elements. - rendering for high-capacity venue | Legacy | JLD

Confidential IP Theme Park

A digital art deck diagram over a world map background showing input slots, output slots, and central elements for story, programming, inspiration, and constraints. It includes images of architectural blocks, natural wonders, and a benchmark experience, along with a risk matrix and a Gantt chart at the bottom.

PLACEHOLDER

Role: Art Director
Scope: Executing a fast-track 4-month assembly line production pipeline, I acted as the structural anchor for the client's multidisciplinary creative team to deliver 22 final composited renderings. Functioning as the core Art Director, I managed shifting stakeholder scopes & established the foundational design pillars across 12 distinct intellectual properties, utilizing CAPM scheduling logic to protect the delivery timeline.
Location: Global
Client: Media Company via NDA

Barbie Sweet Store

A colorful, indoor Barbie-themed store with various sections for shopping, play areas, and exhibits, featuring pink and pastel decor. - IP stewardship & spatial logic | MATTEL | Jason Lambert Design

Role: Art Director, Concept Designer
Scope: Over a 3-month schedule, I delivered a comprehensive Concept Show Package & architectural visualization to solve severe spatial conflicts within a constrained retail footprint. Acting as a strict IP steward, I translated global brand guidelines into a highly functional experiential retail layout, linking themed vignettes into an intuitive guest flow.
Location: China
Client: Studio O, MATTEL

Front view of a Barbie-themed studio and ice cream bar storefront with a large pink sign, pink decorative architecture, a small pink ice cream cart with an ice cream cone on top, and a life-size Barbie doll figure in front. Studio O | JLD

Design plan for a Barbie-themed store facade with a pink and purple color scheme, featuring floral decorations, signs, and themed props. - IP stewardship | Studio O | JLD

Music Man (Theatre Show)

Music Man - Scenic rural landscape with green trees framing the scene, a wooden fence in the foreground, open fields, a barn and house in the distance, under a partly cloudy sky. - 5-week fast-track field execution | ESCAPE | Jason Lambert Design

Role: Art Director, Production Designer
Scope: Operating on a highly accelerated 5-week schedule, I translated complex stage dimensions into precise, scale-appropriate digital backdrops for a large-scale theatrical production. The scope culminated in strict on-site color correction to protect the visual intent during technical rehearsals.
Location: Santa Clarita, CA
Client: E.S.C.A.P.E.

Music Man - Interior view of a gymnasium with large arched windows showing a sunset sky. The ceiling has wooden beams and hanging green and white pendant lights. Brick walls with sports banners are on each side. - 5-week fast-track | ESCAPE | JLD

Music Man - A large interior library with tall wooden bookshelves filled with books, three large windows with a view of blue sky and trees outside, and wall-mounted lamps. - 5-week fast-track field execution | ESCAPE | JLD

Music Man. Nighttime scene of a farm with two large trees in the foreground, a field of tall grass or crops, a barn and silo in the middle ground, and a full moon and stars in the dark sky. - 5-week fast-track field execution | JLD

Holiday Festival Event

A lively outdoor Christmas scene with a large decorated tree, holiday lights, & festive buildings, with a band playing music and people enjoying the holiday atmosphere. - 3D composited rendering | Legacy | JLD

Role: Art Director, Concept Artist
Scope: I crafted 10 3D models to design a highly practical, modular event overlay that transformed an existing public square into an immersive environment. The resulting concept art navigated strict area development constraints to integrate seamlessly into the inherited architectural site plan.
Location: England
Client: Legacy Entertainment

A 3D rendering of an outdoor shopping area with multiple small stores arranged in a curved layout around a central pavilion. There are trees in the background and a pathway surrounding the shops. - 3D spatial logic for modular overlay | Legacy | JLD

Concept Model

Night view of a festive outdoor area decorated with string lights, large trees, and a gazebo with a teal roof, surrounded by buildings with holiday decorations and people walking around. - 3D POV Lighting Study | Legacy | JLD

POVs & Lighting Studies

People enjoying a festive Christmas market with string lights, decorated trees, and Christmas decorations at night. - 3D composited rendering | Legacy | JLD

Illustration(s)

Schematics of a small shop with measurements, showing front, side, and top views, including a person for scale and architectural details like windows, roof, and decorative elements. - Concept drawings. Plan & Elevations for estimating | Legacy | JLD

Concept Drawings

Dinosaur Amusement / Water Park

A theme park roller coaster emerging from a large Tyrannosaurus Skull with fire lit eyes, integrated into a scenic outdoor landscape with trees, rocks, waterfalls, & a roller coaster track. Visitors are walking excitedly. | Legacy | JLD

Role: Art Director, Concept Artist
Scope: During a 2-month schedule, I delivered 9 structural 3D models & 12 final renderings to conceptualize the transition zone between a dry amusement park & a high-energy water park. I navigated massive structural constraints by disguising diving pools within an immersive, climbable rock sculpture.
Location: Vietnam
Client: Legacy Entertainment

An aerial view of an amusement park surrounded by lush tropical trees. The park features a large colorful volcano slide, a restaurant, a playground with a small dinosaur round ride, and various paths filled with visitors. 3D Rendering | Legacy | JLD

A detailed park layout map showing various attractions, including water features, a volcano slide, a web play area, a snake balance beam, a dinosaur ride, and a geyser trail, with measurements and annotations. - Concept site plan | Legacy | JLD

People walking outside the DINO DINER, a dinosaur-themed diner with concrete walls and signage, surrounded by greenery and tall trees, with a tower with satellite dishes and antennas in the background. Concept Design Rendering | Legacy | JLD

Wildlife Amusement Park

An ancient temple surrounded by lush green jungle and tall trees, with a flume ride waterfall flowing down the center of the temple and a boat carrying visitors in the foreground. Concept Art Rendering | Legacy | Jason Lambert Design

Role: Art Director, Concept Artist
Scope: Navigating a rapid 4-week pitch schedule, I developed foundational 3D spatial models & delivered 12 final composited renderings. The strategic experiential design merged thrill attractions with live animal habitats, utilizing spatial logic to prove scale viability over an undefined footprint.
Location: China
Client: Legacy Entertainment

A thrilling amusement park ride set in a jungle-themed environment with lush green foliage, large stone architecture, & a roller coaster. Included are illuminated faces carved into rocks & a menacing head with glowing eyes. Concept | Legacy | JLD

Two people on an alpine roller coaster ride through a savanna with zebras, antelopes, and rocky hills in the background. Concept Art | Legacy | JLD

People walking on a curved wooden walkway through a lush, green forest with trees and birds, a woman in a red kayak floats down a waterway, and large colorful parrots and a hummingbird in the foreground. Concept Art | Legacy | JLD

Lotus Motors Experience

Role: Art Director, Concept Artist
Scope: Over an 8-week schedule, I established the narrative mood boards & 3D spatial logic for a highly immersive brand experience center. The resulting experiential design seamlessly translated authentic automotive form factors into thrilling physical attraction vehicles.
Location: China
Client: Legacy Entertainment

Destinasia Resort

Night view of Destinasia amusement park with colorful illuminated buildings, traditional Asian-style architecture, a mountain with a waterfall, & lush trees, bustling with visitors.- cultural placemaking | Legacy | Jason Lambert Design

Role: Art Director, Concept Artist
Scope: Operating on a tight 2-week fast-track schedule, I established the macro visual tone for a new entertainment master plan through a singular, highly researched birds-eye concept art piece anchored in authentic cultural reference.
Location: Vietnam
Client: Legacy Entertainment

Garden of Love

A colorful park scene with a large, heart-shaped arch decorated with colorful flowers. There are ornate, fairy-tale-like structures & tall trees. Visitors are taking photos. - Experiential 3D massing & site planning | Legacy | JLD

Role: Art Director, Concept Artist
Scope: Within a rapid 2-week schedule, I crafted four 3D spatial models to visualize the key narrative moments of a botanical garden attraction. The experiential design efforts defined the park's immersive landscape appeal while bringing visual structure to an evolving early-stage site plan.
Location: Vietnam
Client: Legacy Entertainment

A lively park scene with colorful autumn trees, people walking and talking, and statues of topiary performers and ballerinas in the background.- Experiential 3D rendering & site planning | Legacy | JLD

A rendering of a large, ornate mansion with domed towers & arches, surrounded by trees & rocks, with a small stream in the foreground. A green ogre stands in front of the castle entrance.- Experiential 3D rendering & site planning | Legacy | JLD

People visiting a fantasy-style amusement park with a mansion labeled 'Ogres' and 'Humans', fountains, a bridge over a stream, colorful trees, and a large Ferris wheel in the background.

Aerospace Park & Hotel

A space age hotel frames a shuttle launch bay with green lawns, trees, and many people walking around. A rainbow arcs across a partly cloudy sky..- Experiential rendering & concept design | Studio O | JLD

Role: Art Director, Concept Artist
Scope: The “Inter-Galactic Exploration Institute” was brought to life with imaginative designs that merged space exploration with Chinese cultural heritage. Detailed concept art envisioned an iconic destination celebrating discovery, teamwork, and technological progress. This fully immersive experience inspires guests of all ages to dream beyond the stars.
Location: China
Client: Studio O

Futuristic space lounge with large windows, abstract white structures outside, people sitting & standing, & a barista preparing drinks. The interior features modern furniture & a stylized, sleek design.- experiential concept design | Studio O | JLD

A woman takes a photo of two children in astronaut suits, standing next to a moon landing set with a lunar module and Earth in the background. - experiential concept design | Studio O | JLD

Interior of a spaceship cockpit with six crew members wearing headsets, looking at large panoramic screen showing Mars from space at sunset. - experiential concept design | Studio O | JLD

52Toys Store Competition

Inside a 52Toys store with animated robot figures and collectible toys displayed on shelves. Customers, including children and adults, browse and take pictures. - Fast-track spatial wayfinding | Studio O | Jason Lambert Design

Role: Concept Artist
Scope: Executing a rapid 1-week sprint for a competitive pitch, I developed 3D spatial models & transformative concept art to reinvent an experiential franchise store. The design utilized existing site plans to map comfortable guest flow & intuitive wayfinding for a highly interactive pop-culture flagship.
Location: China
Client: Studio O

Collage of images showing toy manufacturing processes, including assembly lines, robotic automation, 3D printing, packaging, arcade machines, and display setups for toys and collectibles.

JLD’s collaborative approach brings each client's unique vision to life, characterized by innovation and excellence. Every solution is crafted to surpass expectations, creating immersive experiences that connect with audiences and leave a meaningful impression.

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